If you subscribe to my e-newsletter, you may have seen mention of recent branding work created for my dear friend and long-time colleague Twyla Lambert Clark. After many years of working with her in her role as a print specialist rep, she came to me in need of branding for a new venture she is pursuing in the field of fashion and textiles under her business model, Lambert Clark, LLC. Behind the scenes of her printer rep work, Twyla has created beautiful hand-woven textiles over many years and more recently added sewn pieces to her skills with the intention of creating and marketing “made to order” pieces through retail and commissions. Her sewn pieces include Cappottos (Italian for “coat”) that flutter and float along with the movement of the wearer.
Twyla was very specific that her brand would be based on the symbolism of the dragonfly totem. Considered a symbol of transformation and adaptability, dragonflies also are said to have a magical joyfulness. These Cappottos exemplify this symbolism as they transform the wearers’ movement and style into one of unmistakable joy.
Initially Twyla wanted to have a logo developed that would be incorporated into the design of business cards, hang tags and an info sheet. Several options were presented but the ultimate selection was a dragonfly logo mark with the appearance of dynamic movement and hand-stitching.
With only small quantities needed initially, the selection of papers had some flexibility. We experimented with papers that reflected the iridescent quality of dragonflies’ wings, some of which weren’t categorized for digital printing. However, having a good relationship with our digital printer, we found the process was set for success. All of these cards were printed with the single color of black since the paper is so stunning, it doesn’t call for more expensive print techniques.
Communication every step of the way in the design and printing process helped create a brand that speaks to Twyla's aesthetic. Her recent debut presentation was at an outdoor pop-up craft market (which she helped birth) in Nashville called Sew Pop! We created a banner for her booth that can be used again and again. Next steps will be her web site, an e-newsletter and social media graphics so stay tuned!
After so many years of collaboration on my client’s projects, it has been my sheer pleasure (please pardon the sewing pun) to have Twyla as a client. She brings such joy and wisdom to every project that we have worked on together in the printing of my client‘s marketing materials. I couldn’t be more honored to transform and expand the ways we work together for her new venture’s marketing. I’ve loved every step of the process.