Creating branding has always been a large part of my business history. I have gravitated to that creative process from the very first logo project assigned in college. We didn't call it branding back then; it was just logo design. Over the years though, many of my logo clients have come back time and time again to build on their logo's brand recognition.
After building the recognition of the Nashville Cherry Blossom Festival's brand over the years, my wonderful clients came back to me for the development of the Memphis Japan Festival's branding that they will begin to manage this fall.
Since these two festivals are being managed by the same group, we decided it would make sense to give the Memphis Japan Festival a uniquely recognizable look while also having some graphic affiliation with the Nashville Cherry Blossom Festival. Nashville's festival is held in the spring and the latter will take place in the fall. The colors and blossoms of Nashville's springtime festival didn't apply. Hence more fall-like colors and flora. The letting and compositions did make sense though.
We are so happy to display the fruits (or shall I say the Japanese Maple leaves?) of our labors with this new logo and the upcoming promotional materials that are to showcase this new direction.
Mark your calendar for Sunday, September 24th from 10:00 a.m. until 5:00 at the Memphis Botanic Garden. We'd certainly appreciate your support in attendance. And we sure do love what we do together as a team!