Signs Everywhere

It's finally spring and the signs are everywhere with blossoms sprouting from their buds and leaves unfurling from their branches. As I finalize work on this next Nashville Cherry Blossom Festival's graphics for my fifth year of it's 9-year history, I'm proud to know that the brand we have built together over these years is growing in its recognition among attendees old and new alike, as does its sponsorship, the number of exhibitors, performances and of course attendance to the Festival and its special events like the Cosplay Contest. The Festival, "celebrating spring and Japanese culture," is my first taste of this longed-for season's blossoming after the cold, gray winter.

When people ask me what I do for a living, my quick response is that I'm a designer. Many are often not sure what that actually means at which point I go into my little elevator speech. I've come to say that if something is printed, there is often a designer who put the graphics and copy together and saw it through to completion. I often mention brochures, catalogs, book covers, logos and stationery, packaging, etc. One of the things I've started to mention more and more though is signage.

Event name signs. Directional signs. Sponsorship signs. Location signs. Informational signs. It's often what makes an event stand out and help attendees not only easily find an event but also all that it has to offer. They come in many varieties and sizes: digital signs, canvas banners, flag banners, simple signs staked into the ground, sandwich signs, booth signage, even outdoor boards, bus benches and more. Below is just a small sampling from some of my design work for clients.

So whether you need a single sign or an entire marketing campaign that includes signage in its plan, contact me so we can discuss. I love the diversity of the design world I represent and would be honored to bring my skills to meet your needs. And I hope you'll join us for this year's Nashville Cherry Blossom Festival on Saturday, April 8th. (Shuttle parking is available for a mere $1.) Happy spring!

The Nashville Cherry Blossom Festival needs to not only have signs at the event but also well before the event to spread the word about its date and location. This is a digital sign from 2013 which was displayed on a multi-story building near the event. The graphics are largely the same today as we continue to build brand awareness for this annual one-day event.

The Nashville Cherry Blossom Festival needs to not only have signs at the event but also well before the event to spread the word about its date and location. This is a digital sign from 2013 which was displayed on a multi-story building near the event. The graphics are largely the same today as we continue to build brand awareness for this annual one-day event.

Pole banners help attendees find the Nashville Cherry Blossom Festival in all the rush of downtown activity, especially if they don't take advantage of the easy and inexpensive shuttle.

Pole banners help attendees find the Nashville Cherry Blossom Festival in all the rush of downtown activity, especially if they don't take advantage of the easy and inexpensive shuttle.

Once attendees arrive at the Nashville Cherry Blossom Festival, the locations of all the sections of the event are marked with flag banners which are easily visible above the crowd.

Once attendees arrive at the Nashville Cherry Blossom Festival, the locations of all the sections of the event are marked with flag banners which are easily visible above the crowd.

 

 

A networking luncheon which included a garden tour after the meal used directional signs with the same graphics as the marketing materials, program, name tags, etc. making it clear for guests to find their way.

A networking luncheon which included a garden tour after the meal used directional signs with the same graphics as the marketing materials, program, name tags, etc. making it clear for guests to find their way.

THA – Tennessee Hospital Association needed booth graphics to match all their marketing materials for their annual meeting in order to help attendees easily know where to go.

THA – Tennessee Hospital Association needed booth graphics to match all their marketing materials for their annual meeting in order to help attendees easily know where to go.

My musician friend, Jerry Vandiver, needed a sign for festivals and shows where he performs so that, while he plays his paddle songs, viewers can get basic information about who he is and who sponsors him: Northstar Canoes in this case.

My musician friend, Jerry Vandiver, needed a sign for festivals and shows where he performs so that, while he plays his paddle songs, viewers can get basic information about who he is and who sponsors him: Northstar Canoes in this case.

Informational signs for Pedestal Foods helped students learn more about their specialty of providing healthy food choices in schools.

Informational signs for Pedestal Foods helped students learn more about their specialty of providing healthy food choices in schools.

The Belmont United Methodist Church needed to promote a fundraiser on a bulletin board in addition to a poster for congregants to learn more about their campaign.

The Belmont United Methodist Church needed to promote a fundraiser on a bulletin board in addition to a poster for congregants to learn more about their campaign.