Purposeful & Full of Kindness
The history of Studio Haus was built on creating logos and branding for companies both large and small. It's something not every designer enjoys. That isn't the case for me–the process of distilling a company or event's purpose for existence into a single graphic is something that inspires the problem-solving process that I find so enjoyable. It was an honor to create this logo for a philanthropist couple celebrating their collaboration to fund causes with environmental, animal rights, and educational missions. While it may not have the high visibility compared to other logos I've created, the results of their generosity have the potential to ripple far and wide.
Support and Marketing
Onsite, a client for many years, has a mission to transform lives in ways that help others through therapeutic and personal wellness workshops—all in an idyllic rural Tennessee setting. Their reputation spreads far and wide—both nationally and internationally. CEO Miles Adcox has been featured as a guest expert on many familiar channels and Onsite has been featured on 20/20, Good Morning America, The New York Times, and The Wall Street Journal. Dr. Brené Brown endorses their stature in the personal wellness realms. It is such a great and lofty endeavor to be a part of: to call people to their best selves through the design of a brand and brochure.
While I truly appreciate the process of reinvention, the subtle restraint and refinement of a brochure's design that already worked well in the past can be just as fulfilling creatively. This year's design is similar to last year's but with more beautiful new photography (thank you, Daniel C. White!) which gives Onsite's only printed annual promotion a fresh new feel. It's always an honor to work with them.
Memphis Japan Festival Branding
After many years of brand development for the Nashville Cherry Blossom Festival held in the spring–designing that event's logo, ads, signage, programs and more–I was thrilled to get the call from my client about developing the graphics and branding for the Memphis Japan Festival. Held in the fall at the Memphis Botanic Garden, we knew we wanted to have a color palette that fit the season but that also coincided in tone with the Nashville Cherry Blossom Festival branding. What fun to find out the Japanese Maple was the graphic of choice since the Memphis Botanic Garden features many of these gorgeous and delicate trees prominently. I continue to be in awe of the craft and culture of Japan and the events and exhibitors that feature these at the Festival are treat to be a part of!
Branding for Tennessee Hospital Association's Annual Meeting
For the past several years, I've have the great honor to develop branding for Tennessee Hospital Association's Annual Meeting. Each year it gets a whole new look which of course is great for all of us involved in developing the branding for the meeting. And each year we improve upon all the ways we reach out to hospitals and their administrators and medical staff.
Lettering in Chocolate
As a method of creative exploration, seeking out new inspiration and techniques–whether through classes, tutorials, or social media challenges–is part of the process. A few weeks ago, I began taking part in an Instagram challenge for lettering. These two pieces revolved around "assignments" which I decided would be fun to create in chocolate. The assignments were both calls to alter overused concepts and add a creative twist to make them more memorable. Chocolate was definitely a challenging medium but fun nonetheless.